Responsibilities

I was the design point-of-contact for this project, responsible for creating the UX strategy and ensuring all stakeholders were aligned on a singular vision for our product roadmap. My main tasks included clarifying and defining the product scope, feature requirements, and rollout strategy for both the MVP and beyond. During this process, I worked in close collaboration with design partners, research, product management, marketing, data science, engineering, and other cross-functional partners. My goal was to ensure that the final product meets high UX standards while also adhering to security, integrity, privacy, legal, and policy requirements.

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Highlights

I redesigned the people management experience to allow business admins to better track, manage and remove inactive users within Business Settings, to proactively defend against attacks and aid Meta's compromise prevention efforts. Our team introduced an activity detection feature that tracks user activity on the People Tab to help admins identify inactive people. I worked with Product Marketing Managers (PMMs) to advocate for more user involvement and successfully incorporated additional usability testing sessions with users from client companies to validate our design concepts. With these important user insights, we were able to push back against privacy requirements that created user friction and cognitive load. The user feedback enabled our engineering team to improve the backend data collection model, resulting in a simpler UI that is in alignment with the users' expectations while satisfying privacy needs.

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Result

Our MVP provided a way for business admins to identify and manage inactive users directly from the People tab, the landing page on Business Manager with over 200k visits per day. The new security management and auditing capabilities created a more streamlined experience for managing people day-to-day. Thousands of inactive user accounts have been removed every month since its initial launch in Sep 2022. Time spent on people management is reduced from 7 days to 1.5 days = ~70% reduction in work time. In early 2023, the new design was fully rolled out to 100% of customers, serving 5.6M users and over 505k businesses world-wide.