top of page
cover9.png
Role

Lead Designer / Design Owner

Duration

6 months (Jan 2022 - Jun 2022)

Revamping the people management experience for "inactive" user removal

Problem

Business Admins cannot easily identify and remove inactive users within Meta Business Accounts.

Solution

An improved people management experience to expedite decision-making and streamline inactive user removal.

Impact

Removed thousands of inactive accounts every month and improved employee productivity by 70%. 

Why remove inactive users?

In 2021, inactive users were responsible for over 50% of Meta's revenue leakage, causing Meta's business to lose millions of dollars annually. My task is to design an efficient people management experience to help business admins effectively identify, manage, and remove inactive users from Meta's business accounts. 

inactive users problems.png

Responsibilities

My main tasks included clarifying and defining the product scope, feature requirements, and rollout strategy to improve people management. I worked in close collaboration with research, product management, marketing, data science, engineering, and other cross-functional partners to ensure all stakeholders were aligned on a singular vision for our product roadmap. My goal was to ensure that the final product ships with high UX standards while adhering to security, integrity, privacy, legal, and policy requirements.

Highlights

The new people tab tracks and displays user activity information to enable admins quickly identify inactive people and remove them. I simplified existing people management tasks in the redesign to help admins move faster. I conducted usability testing with users from client companies to validate the design concepts, and pushed back against initial requirements that created user friction and cognitive load, enabling us to ship a simpler UI that is in alignment with user expectations.

Result

The redesigned people tab provided a way for business admins to easily identify and manage inactive users  from the People tab, thousands of inactive user accounts have been removed every month since its initial launch in Sep 2022. Time spent on people management is reduced from 7 days to 1.5 days in a year = ~70% reduction in work time. In early 2023, the new design was fully rolled out to 100% of customers, serving 5.6M users and over 505k businesses world-wide.

bottom of page