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ROLE

Design Lead

DURATION

6 months (Jan 2022 - Jun 2022)

Revamping the People Management Experience for Inactive User Removal

Background

Meta businesses face the challenge of removing inactive users, or people who have not been using Meta's business tools in the past 90 days. Due to inactivity, these accounts are more susceptible to attacks and pose great security threats to businesses across Meta's platforms. To address this challenge, I worked on redesigning the people management experience to allow business admins to better track, manage and remove inactive users within the Meta Business Suite ecosystem (business.facebook.com), to proactively defend against attacks and aid Meta's compromise prevention efforts.  

Responsibilities

As the design point-of-contact for this project, I was responsible for strategizing UX direction and aligning stakeholders on a singular vision for our product roadmap. I worked on clarifying and defining the product scope, feature requirements, and rollout strategy for MVP and beyond in collaboration with design partners, research, product management, marketing, data science, engineering, and other cross-functional partners, to ensure final product alignment and shipping with high UX standards while meeting security, integrity, privacy, legal, and policy requirements.

Highlights

I worked with our Product Marketing Managers (PMMs) to advocate for more user involvement and successfully incorporated additional usability testing sessions with real users from client companies to validate our design concepts. With these important user insights, we were able to push back against initial requirements that created additional user friction and cognitive load. The user feedback enabled our engineering team to change the backend data collection model, which resulted in a simpler UI that is in alignment with the users' expectations.

Impact

Our MVP provided a way for business admins to manage inactive users directly from the People tab, the landing page on Business Manager with over 200k visits per day. The new security management and auditing capabilities created a more streamlined experience for managing people day-to-day, reducing time spent on people management tasks by 70%, in addition to removing thousands of inactive user accounts. In early 2023, the new design was fully rolled out to 100% of customers, serving 5.6M users and over 505k businesses world-wide.

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