ROLE
Lead Designer / Design Owner
DURATION
6 months (Jan 2022 - Jun 2022)
Revamping the people management experience for "inactive" user removal
Problem
Admins cannot identify and remove inactive users using Meta's business tools.
Solution
Redesigned the people tab to streamline people management.
Impact
Removed thousands of inactive accounts every month and improved employee productivity by 70%.
Background
Meta's businesses have a buildup of "inactive" users, or people who have not been using Meta's business tools within the Meta Business Suite (business.facebook.com) in the past 90 days. Due to inactivity, these accounts are susceptible to attacks, which was the #1 reason for revenue loss.
Responsibilities
I was the design owner responsible for overseeing the end-to-end design process and developing the UX strategy. My main tasks included clarifying and defining the product scope, feature requirements, and rollout strategy for both the MVP and beyond. During this process, I worked in close collaboration with research, product management, marketing, data science, engineering, and other cross-functional partners to ensure all stakeholders were aligned on a singular vision for our product roadmap. My goal was to ensure that the final product ships with high UX standards while also adhering to security, integrity, privacy, legal, and policy requirements.
Highlights
The new people tab tracks user activity information to enable admins quickly identify inactive people and remove them. To improve the overall People tab experience, I simplified existing people management tasks in the redesign to help admins move faster. In validating the design concepts, I collaborated with our Product Marketing Managers (PMMs) to recruit and conduct usability testing with users from client companies. With these important user insights, we were able to push back against initial requirements that created user friction and cognitive load. The user feedback enabled our engineering team to improve the backend data collection model, resulting in a simpler UI that is in alignment with the users' expectations while satisfying privacy requirements needed for launch.
Result
The redesigned people tab provided a way for business admins to easily identify and manage inactive users from the People tab, the landing page on Business Manager with over 200k visits per day. The new security management and auditing capabilities created a more streamlined experience for managing people day-to-day. Thousands of inactive user accounts have been removed every month since its initial launch in Sep 2022. Time spent on people management is reduced from 7 days to 1.5 days = ~70% reduction in work time. In early 2023, the new design was fully rolled out to 100% of customers, serving 5.6M users and over 505k businesses world-wide.
